At the end of 2014, Adriatic Slovenica insurance (AS) and CROZ started a project of creating a portal for natural persons – AS clients. Moj AS (‘My AS’) portal was created in response to the needs of end users – in order for them to easily access information regarding their policies, claims notifications and payments and to simplify and accelerate the communication between users and the insurance company, thus reducing the “pressure” put on the call center.
Two teams were formed – AS’s team consisted of experts in the fields of business, sales and user experience and CROZ’s team with the know-how of the Liferay portal, developer and analytic prowess and their own expert for UX and design. The project was created using an agile development method, with sprints and functional deliveries after every sprint. The remoteness wasn’t a problem as most of meetings took place on Skype.
The development process itself didn’t pass without difficulties since it was necessary to integrate as many as nine systems, while the ways of integrating some of them weren’t even clear at the beginning of the project. However, all difficulties have been overcome and the first phase of Moj AS was launched in July 2015 in pilot production. It was originally launched for a limited number of users – employees of AS insurance whose suggestions were then used as input for the second phase of the project – putting it into production, making it accessible to all users of AS insurance.
Selfcare portal is “the starting point” for an AS insurance user, a place where they can access all relevant data about their insurance. In order to sign in, you will need to go through a simple registration process. The portal is designed to give the users all necessary information in a simple and straightforward way. Due to its responsive design it is also accessible on mobile devices and tablets. Furthermore, notifications and promotional articles allow AS to notify the user in a noticeable (but not intrusive) way about unique offers and promotions.