Facade Gallery – Gen Z – 11th edition

11th Edition of the Facade Gallery
Theme: “Gen Z”
Artist: Agata Lučić
Title: “Oh Romeo, Romeo, why are you, Romeo?”
Exhibition Dates: December 2021 – June 2022

Theme: Gen Z

The 11th edition of the Facade Gallery by CROZ and HDLU tackles the theme of Gen Z, focusing on the unique characteristics, challenges, and contributions of this generation. Known for their digital fluency, desire for change, and strong social awareness, Gen Z is reshaping the cultural and social landscape. The work presented in this edition explores how Gen Z navigates identity, relationships, and the shifting norms of modern life.

Artist: Agata Lučić

Agata Lučić, a Croatian artist known for her thought-provoking approach to contemporary themes, created the piece “Oh Romeo, Romeo, why are you Romeo?”. Drawing from Shakespeare’s iconic Romeo and Juliet, the work reimagines the timeless question of love and identity, raising it in the context of today’s rapidly changing world.

Her artwork captures the tension between tradition and modernity, examining how the digital age, social media, and new forms of communication shape relationships and personal identity. The piece offers a fresh, contemporary perspective on classic ideas of love, questioning how the younger generation interprets and experiences these concepts today.

Why Does It Matter?

In a time when identity and relationships are constantly evolving under the influence of technology, “Oh Romeo, Romeo, why are you Romeo?” serves as a poignant reminder of the complexities young people face in understanding love and self in a digital world. By choosing this theme, CROZ and HDLU are not only showcasing art, but also reflecting on the socio-cultural dynamics of Gen Z. This exhibition invites the public to reflect on how young people today are navigating a world of constant change, where traditional concepts such as love and identity are being redefined.

The Facade Gallery provides a platform for these reflections, transforming a commercial space into a space for dialogue, connection, and social responsibility through art.

Exhibition Details

Location:
The artwork was displayed on the façade of CROZ’s headquarters in Zagreb, visible from the intersection of Slavonska Avenue and Marin Držić Avenue.

Duration:
December 2021 – June 2022

Through this collaboration, CROZ and HDLU continue to highlight important social themes, allowing contemporary Croatian artists to contribute to the public dialogue.

The 11th edition of the Facade Gallery serves as a powerful reminder of how art can provoke thought, inspire change, and foster greater empathy in society.