Facade Gallery – 17th Edition

“Childlike” by Maja Kalogera

In June 2025, a new edition of the Facade Gallery has been unveiled on the CROZ building in Zagreb, bringing a fresh splash of color and emotion to the city’s urban landscape. The 12 x 4.8 meter poster, located at the intersection of Slavonska Avenue and Avenija Marina Držića, features the artwork “Childlike” by Maja Kalogera. This large-format piece will remain on view for six months.

The collaboration: Where business meets art

Since 2018, CROZ and the Croatian Association of Fine Artists (HDLU) have partnered to transform the exterior of the company’s headquarters into an open-air art gallery. Through this initiative, a total of 17 works by contemporary Croatian artists have adorned the building’s façade, enriching the public space and creating a platform where technology, business, and art coexist.

We strongly believe in the value of creativity, curiosity, and diversity. By supporting artistic expression and offering visibility to local artists, we aim to foster a culture of reflection, dialogue, and emotional intelligence—qualities essential not only in art, but also in the world of technology.

The artwork: Finding joy in fleeting moments

The selected piece for this 17th edition, “Childlike”, is a vibrant abstraction that explores the theme of joy through the sensory language of colour. The artist invites viewers to slow down, notice the subtle interactions of hues, and embrace the beauty in everyday transience.

“The work invites viewers to pause and notice details,” explains Maja Kalogera.
“The blending and overlapping of colours evokes a quiet pleasure found in fleeting, often unnoticed moments. These ‘small things’—tiny colour interactions—mirror the subtle joys we encounter and must hold onto, like the nearly invisible figures within the composition.”

In a world saturated with speed, deadlines, and information overload, Childlike serves as a gentle reminder to look for happiness in simplicity—those quiet fragments of life that can easily go unnoticed, yet deeply enrich our experience.

The artist: A pioneer in digital and generative art

Maja Kalogera is a Zagreb-based interdisciplinary artist whose practice spans painting, net art, experimental video, generative systems, and artificial intelligence. She graduated from the School of Applied and Visual Arts and holds a Master’s degree in architecture from the University of Zagreb.

In her most recent works, she explores the artistic potential of Generative AI, blending code with intuition, and creating pieces that balance digital precision with emotional nuance. Her work invites us to reflect on perception, the ephemeral nature of daily life, and the evolving role of the artist in the digital age.

Why it matters: Art as a spark for perspective

In the middle of the city’s daily rhythm—rushing cars, glowing billboards, endless notifications—Childlike offers a pause. Not a dramatic one, but a gentle interruption. A reminder to slow down, notice color, breathe, and maybe smile without a reason.

This isn’t just an artwork on a wall. It’s a message stitched into the skyline, saying: there’s beauty in fleeting things, in soft transitions, in what you almost missed.

The piece doesn’t explain itself. It doesn’t need to. It invites you to feel, to look closer, and to remember that small moments can carry quiet joy—if you let them.

Look up, even just for a second

High above the crossing of Slavonska and Držićeva, this artwork waits—not to impress, but to be discovered. Maybe while you’re stuck at a red light, or walking home in your thoughts, or glancing out the tram window.

Let it catch you off guard.

Let it remind you that even in the middle of traffic and schedules, something playful and tender still has space. Sometimes, all it takes is to look up. 🙂

If you’re curious to learn more about the inspiration behind the artwork and the story of the artist herself, check out this article written by Telegram.