Data-Driven UX Design
People generate a lot of data. Use it.
Analyze the available Data and provide meaningful insights for better decision-making while building your Products.
Data will inform your teams of the user’s desires and expectations, and if met, success will follow
If you can’t measure it, you can’t improve it
Qualitative insights are important just as Quantitative. By combining these two, and knowing how to use them properly, together we can improve Products based on the facts, instead of relying on a gut feeling.
Data-Driven Design is not about gathering as much data as possible, but rather collecting the right Data that will provide insightful knowledge of users’ actions and behaviours. We encourage you to #SHIFTLEFT your business in a way that drives new innovative products and services, minimizes waste in development, and makes the product scale faster.
Custom tool and personalised approach
The best way to explain what we can do for your Products is to show you our “little helper”. Our tool is customized to capture customer interaction real-time events on your digital channels which are then used to reconstruct the complete user interaction and calculate friction & drop-off points. Continuously monitoring makes it easier to adapt to changes in the most critical parts of the Customer Journey fast and experiment with new ones. We are combining insights with Usability testing, Interviews 1-on-1, Focus groups and Experimentation (such as A/B testing).
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Dig deep into Data to understand your users and put their unspoken desires in the center of Your Product!