Digital customer experience (CX) has become a buzzword in the past few years and everybody wants to know what really creates value for the end user. On the other hand, UX is most commonly related to the simplicity of using digital products. The question is: “Is the CX a new UX?”. This was the title of the panel discussion at the Conference on which Tomislav Jukić, Product management practice leader from CROZ, participated.
In his talk he explained what are the best development practices that make the final product attractive and useful to the end user and how does the process of design, development and implementation of user experience looks like. It was a pleasure to be a part of this conference and share experiences with other participants.
