CROZ and the Croatian Association of Fine Artists (HDLU) are pleased to announce the open call for the 17th edition of the Facade Gallery, an initiative that has transformed the facade of CROZ’s headquarters into a platform for contemporary Croatian visual art since 2018.
To date, 16 large-scale artworks have adorned the building’s facade, located on Lastovska Street in Zagreb, at the intersection of Avenija Marina Držića and Slavonska Avenue. The 12 x 4.8-meter poster is prominently visible from the overpass, engaging thousands of passersby daily.
About The Project
Since 2018, the Facade Gallery has presented 16 large-scale works by Croatian artists, each offering a unique take on contemporary visual expression in public space. From abstract reflections to narrative-driven pieces, these artworks have become part of Zagreb’s everyday landscape.
Theme of the 17th Edition: JOY
This year’s theme is Joy. Artists are invited to explore and express what joy means to them, acknowledging that this emotion manifests differently for everyone. The goal is not necessarily to create a vividly colorful piece but to authentically share one’s personal joy, the joy of creation, or a vision of joy that resonates with a broad audience.
Visual art has long captured the essence of joy, from early religious and mythological scenes to impressionists like Monet, and later artists such as Matisse, Kandinsky, Klee, David Hockney, and Yayoi Kusama. In today’s fast-paced and often overwhelming environment, a moment of visual joy can have a profound emotional impact on viewers.
The selected artwork will be scanned, enlarged, and printed as a 12 x 4.8 m poster, which will be displayed on the facade of CROZ headquarters from June 2025 to December 2025.
Application Details
Eligibility
The competition is open exclusively to regular members of HDLU. Members can check or update their status by contacting HDLU at [email protected] or [email protected].
Deadline
Applications must be sent by May 25, 2025, to:
📩 [email protected]
(Subject: CROZ_17)
What to Submit
- Artist’s full name, address, phone number, email, and website (if applicable)
- One or more sketches (unlimited number), in A4 vertical format (29.7 cm x 11.8 cm), proportionally matching the final format (12 m x 4.8 m)
- A short description (approx. 5 sentences) for each submitted sketch
- Titles and techniques for each work
- All content combined into one PDF file (max size 5 MB)
Technical Specifications
- Based on the submitted sketch(es), the selection committee will choose one artist and one artwork.
- If needed, the work will be further developed in collaboration with the artist.
- The final version must be delivered in A3 format (42 cm x 16.8 cm).
- The original A3 piece will be exhibited in CROZ offices.
- CROZ covers all costs of scanning, printing, and poster installation.
Honorarium
The selected artist will receive a gross fee of €1,500, paid by CROZ on the basis of an artistic work contract signed with the artist.
Selection and Timeline
The selection committee includes CROZ representatives and artist Denis Krašković, whose work was chosen in the previous edition.
The selected artist will be notified by May 30, 2025.
Poster installation is planned for June 10, 2025 (subject to change).
Terms of Participation
- The submitted work is their original creation.
- They will sign a contract with CROZ for the commissioned piece.
- CROZ becomes the owner of the work and holds full copyright (reproduction, distribution, public communication).
- The artist waives further financial claims beyond the agreed honorarium.
- CROZ may use the submitted materials for promotion across all media and communication channels.
- All communication is handled directly between the artist, CROZ, and HDLU.
For any questions regarding the call, contact:
📧 Miran Jurić – [email protected]
Why CROZ Supports Art
The Facade Gallery reflects CROZ’s long-term commitment to integrating art into everyday life. By creating space for artistic expression in a business setting and public view, we aim to support local talent and open new ways of engaging with the community.
For more information and to view past editions, visit our Facade Gallery page.
Additionally, for a detailed overview of the 17th edition call, you can refer to the official announcement on the HDLU website. For broader media coverage, see the article on Telegram.
